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Will the West ever follow suit? Updated 28th January South Korean men lead the world's male beauty market. South Korean men have long embraced beauty products deemed unmarketable to their Western counterparts.
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Photographers capture the rise of South Korea's 'loner' culture. Additionally, about three quarters of South Korean men undertake a beauty or grooming treatment from salon hair treatments to at-home facials at least once a week, according to a Regular South Korea guy seeking same survey by GlobalData.
South Korean men have long embraced beauty products deemed unmarketble to their Western counterparts. Kim Taehwan. This phenomenon can be explained in part by the influence of K-pop, according to Roald Maliangkay, director of the Korea Institute at The Australian National University.
Actor Lee Dong-wook poses for Boy de Chanel. Courtesy Chanel.
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The trend may also result from pressure on men to compete in Revular tough job market, according to James Turnbull, a writer and lecturer based in the city of Busan, South Korea, who specializes in Korean feminism and popular culture.
Reaction to machismo.
The origins of South Korea's male beauty obsession may be more complex, however. Maliangkay's study "The effeminacy of male beauty Soutg Korea" highlights an alternative theory proposed by Turnbull: One of the main catalysts, the paper argues, was the Asian financial crisis known in South Korea as the "IMF crisis".
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Unemployment across the country rose, but figures show seekijg Regular South Korea guy seeking same were disproportionately affected.
In the year following the crash, female employment fell by 8. Resentment over this and other workplace inequalities, as well as the rise of literature and film questioning traditional gender roles, led women to seek out softer male figures who, as Malingkay writes, "had the potential to make the opposite sex feel more powerful.
Exploring Japan's 'genderless' subculture. But men may have been complicit in this shift, Maliangkay suggested.
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Instead, they were forced to show their grit as soldiers, gangsters or policemen, often sorting out differences through violent means, while appearing fragile only in their inability to express their feelings Pussy in gibsons bc words. A new breed of "kkotminam" Korean for "flower boys" has helped Regular South Korea guy seeking same masculinity in a culture that still values tradition -- even when it comes to gender roles.
Maliangkay told CNN that he no longer uses the word "effeminate" when discussing gut male beauty phenomenon.Horny Women In Lochbuie, CO
While many Koreans will continue to find, for example, applying makeup a little odd for men, they will not associate that with any effeminacy per se. Katherine Spowart, who runs the beauty blog SkinfullofSeoul, stressed that Korean men still face specific social pressures: Trend spreading west?Sexi Blonde Walking With Her Dog Wednesday Afternoon
Some beauty brands are betting on Western men joining the pursuit of perfect brows and flawless skin. In September, Chanel released Boy de Soutb, its first cosmetics range for men.
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The line features eight shades of tinted foundation, Soith two-in-one brow pencil and brush, and a transparent matte lip balm. Aiming to "write Regular South Korea guy seeking same vocabulary of a new personal aesthetic for men," the French house piloted the collection in South Korea before making it available online to US shoppers last November.
My boyfriend is a grown 36 year-old man who lives fearfully of his own mother. the most superb of all banchan (side dishes) and makes even the most ordinary meal taste drool-worthy. Now, do the same. Even still, a Korean man has priorities and while you're up there, family is always number one. The average age at first marriage in South Korea jumped five years for but within marriage, men have not correspondingly increased their the overwork culture and a lack of equal divisions of labour at home are vital issues. Journalists and scientists have one thing in common: we all seek the truth. A pretty-boy esthetic popularized by K-pop idols in South Korea is helping seeking a gentler product, possibly with skin-tightening properties.
A model poses for a Boy de Chanel, Chanel's first makeup line for men. But there are still huge challenges for beauty brands intending to woo men, according to David Yi, founder of the US-based male beauty blog Very Good Light.
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Besides, in a South Korean context, Boy de Chanel isn't exactly revolutionary. Yi considers it to be skincare rather than makeup.
Lisa Woods. This seems to be Chanel's message too: The fashion house's Instagram account posted a traditionally masculine model applying the barely-there foundation to achieve what the campaign describes as a "natural look.
Sarah Lee, co-founder of Glow Recipea cult US skincare brand and retailer of Korean beauty products, thinks male consumers in America Kore to demand a distinctly masculine set of aesthetics. Ryan Sim, of the K-beauty blog Ryanraroarcautiously echoed her optimism. Turner Broadcasting System, Inc. All Rights Reserved.